Client
House Pour

Areas
Branding & Identity
Illustration
Marchandise
Packaging
Print

For spirits connoisseurs and the cocktail-curious, House Pour is a subscription start-up that sets out to make discovering beautifully crafted spirits easy and fun. Founded by Ally Martin, the Global Brand Ambassador for Hendrick’s Gin, House Pour aims to redefine the world of hand-crafted spirits and small-batch runs, making them intriguing and accessible to all. 

Primary logo

Secondary logos

Differentiating itself from the traditional world of premium spirits, the House Pour identity embodies playful simplicity. Working in close partnership with House Pour, the concept is inspired by the idea of joy and flavour delivered to your letterbox. Bold yet elegant, the icon is constructed on the same eight-spoke radial grid as a compass to symbolise the process of discovery.

The systematic, colour-coded approach allows House Pour to use the same pouch and box for every delivery, with only the batch sticker and tasting notes changing each time. It also enables the pouches to be returned to House Pour and used again for different spirits, reducing the brand’s impact on the planet.

Previous

Building an identity for a 50-piece musical behemoth
Next

Fostering identity in a community bike project