Known to its legions of fans as ‘happiness in a bottle’, Starbucks Frappuccino blends signature espresso roast coffee and milk for an instant caffeinated kick. To promote the product on social and digital platforms, Rosie created a series of joyful papercraft animations. The uplifting short-form content reinforces the positive nature of the brand, putting the audience in a sunny state of mind and inviting them to smile.

To bring these drinks to life, two eye-popping animations were produced for each flavour through a combination of papercraft and stop motion animation.

The first animation shows ice-cold Frappucino bottle placed in the centre of summery worlds, including a music festival and a pool party, causing its immediate surroundings to freeze. The second animation uses elements from these worlds to create moving frames. The resulting social campaign picked up a Gold at the Snackable Content Awards.